His presentation is about the Mobile Web: the benefits, tips, tricks and pitfalls. It is a very interesting talk, and introduces a lot of aspects of mobile web design that I didn’t realise where available; i.e. mobi websites being able to detect whether a mobile phone is touch-enabled.
Following on from the previous Ogilvy How To Friday videoes, the latest is from Nic Haralambous.
This video is by Nic Haralambous, who gives a presentation about designing, promoting and socialising mobile networks. His experience is from successfully running his own company, MoTribe, whom he set up with Vincent Maher.
He empahsises a point that I have long believed, and yet so many people forget: less than 10% of phones sold globally are smartphones, and the current user market is low-end Nokia, Motorola and Samsung phones! Which makes iPhone app development seem pretty insignificant (…for the moment), when Apple sold over 50 million phones last year and Nokia sold over 150 million!
Following on from the previous Ogilvy How To Friday video, the latest is from Fred Roed.
To be honest, I have never heard of him before; then again, I don’t work in the marketing environment – and I very much doubt he has heard of me!
What I have been informed about Fred, is:
Fred is a very tall chap, legend, and the founder of digital agency World Wide Creative and Heavy Chefs. He has been perfecting the skills of how to build successful opt-in online social communities, see the video above for the how to guide as well as learning a little something about bears and how not to hurt kittens.
I came across an SA blog, written by Chris Rawlinson. Since November 2010, he has taken up an exiting new challenge with Ogilvy Cape Town, to drive digital marketing innovation and helping brands with their social media marketing tactics and strategy.
One of the initiatives he started is Called How To Fridays. How To Fridays are an Ogilvy Digital Marketing Academy (ODMA) initiative that aims to help inspire people around online and mobile marketing. This video features Rich Mulholland, sharing his insights on his companies Missing Link and Thunk Lab, as well as why balancing horns can be a hindrance.
I have seen Rich speak live at NetPhrophet 2010, and he is by far one of the most engaging speakers I have ever seen! He talks are entertaining and comical, but at the same time, inspirational and eye-widening.
A persistently tormenting person, force, or passion: The demon of drug addiction;
One who is extremely zealous, skillful, or diligent: Worked away like a demon;